DMAX Brand Identity

As part of our overall DMAX refresh we concepted and shot a series of live action idents. Shot in a neighboring coastal town, we set up in a huge disused warehouse. With a rig of near 100 lights we set up an array of beautiful sequences showing off a palette of branded colour and light which reveals the DMAX identity.

We shot and edited a collection of durations, and we were really pleased with this amazing, one-take crane shot.

With such an exciting project in our midst we felt it was important to capture the process from start to finish with this behind the scenes film.