Disney Day Rebrand

After winning a competitve pitch, we were commissioned by Disney to create a branding package for 'Disney Day', an on-air programming event on free to air television channels showcasing the best Disney films and programmes, shown across Europe from January 2012.

Artillery created 5 thematically linked idents, each a mix of live action and 3D animation, along with a full OSP kit, bumpers, openers and closers. To tie the idents in with the OSP we went the extra mile by creating a day time OSP along with a night time OSP giving the channel as much variation and connection to the schedule and the yearly seasons as possible.